Promoting a Home Improvement Business: The Basics Plus Two New Powerful Tools

Because the economy is struggling, more small home improvement businesses are struggling to stay afloat. If you are looking for new ideas to promote your business, this article is for you! I will list many of the tactics that I have used to promote my three businesses over the years, as well as two of the newer ones I have found to be very effective!

For those of you who are looking for basic proven Ideas to promote your business, I have listed 10 tried and proven methods below. No one method is going to successful promote a business. Several used in coordination with each other will build a customer base, brand your business, and allow you to gain the new clients that you need.

Proven Traditional Marketing

1) As you run your business day-to-day use well-developed stationary i.e. business cards, letter head, envelopes, and promotional materials with your URL, phone number, and email address on them.

2) Give free, no obligation consultations and estimates to as many potential clients as possible. Even if they do not hire you it will promote referrals.

3) Giving out promotional items (such as pens, hats, and jackets) is a staple promotion for most small home improvement businesses. Get these items, as well as your business cards, in as many hands as possible. Talk to vendors you work with and give them your materials. Post cards and fliers at supermarkets etc.

4) Asking your clients for referrals and permission to put a sign in their yard is a good promotion.

5) Send direct mail: Even small businesses do direct mail campaigns. This can be a costly way to get new clients, but keep it in mind as a proven tool. There are many mailing lists available if you would want to purchase one. Just run “direct mailing lists” with your city or state in any search engine to find the companies selling lists in your area.

6) Newspaper ads and magazines do sell. This is another promotion that costs some investment but usually has a reasonable return.

7) Telemarketing is a dying industry, but it is still used successfully for local business. It must be done in a low-key, low pressure way. I would be very leery of hiring a third-party marketing company now days, but it may be something you would have a few people do from their home.

8) Promote what is unique about you, your business, and your expertise. This should be the basis for your promotional campaigns.

9) Network with others doing similar work in your area.

10) Paint your company information and promotional material on vehicles.

Ways to Promote Your Home Improvement Business Online

Over the last few years I have taken my business promotion largely online with major success. Anyone can master several simple ways to promote any produce, service, or opportunity online. Most potential customers will at least jump online to check for a website and basic information before making any large purchase. Because of this, small businesses that do not have an online presence are getting pushed out of business. All of the promotional techniques below are either free or can be done for a very minimal investment.

Here is a List of Basic Ways to Promote Your Business Online

1) Set up a website for your business

2) Set up a blog. There are countess free blogs or you can build your own.

3) Write articles on free online services such as Ezinearticles.

4) Post on online forums and discussion groups concerning your business

5) Press Releases. Two free ones are PRWeb and PRleap.

6) Advertise on free directories online. There are hundreds of them.

7) Use social networking such as Facebook and Twitter

Another Tool I Have Recently Found

I have recently come across what I believe to be a great promotional tool for any small business. The business is called SentOutCards and you can Google it to find affiliates selling a membership package. It allows small businesses to easily send post cards and greeting cards out to their customers. It’s a great way to get referrals, and promote any small business.

I hope this article has provided you with some concrete ideas. I have learned and implemented about 15 ways to promote my business online over the last year. I do it all for free! If you have some spare time and would like to learn how click here now! [http://www.miketheimmaccmentor.com] I will personally show you what I believe to be the best internet marketing training available. It has over 700 hours of training. Learning to build websites, blogs, and use social networking is much easier than I ever thought.

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How to Get More Leads for Home Improvement Contractors

With the ever-increasing competition in the market, businesses need to keep finding new ways to expand their market reach. This is no different for a home improvement contractor, a kitchen contractor or HVAC expert. In order to expand your business, try these few ways of marketing.

Technology has been diversifying in the world has a much wider scope as compared to any other means of communication. Internet users all over the world are increasing by the minute. That’s why online marketing is growing rapidly. It has proven to be a very effective way of selling your product or making yourself known to prospective customers. You can use various methods to market you services online, including writing a blog, search engine optimization, maintaining social media accounts and e-mail marketing.

E-Mail Marketing

It is one of the oldest ways of marketing your services. Despite the ubiquity of spam, many people read e-mails from trusted sources. Through e-mail marketing, you can make people aware of the sales and offers and even send them monthly newsletters to make them aware of the activities that your business has been doing. This keeps the customers interested in your business for a long time.

Search Engine Optimization

In the recent times, it has become one of the most popular ways to market your website. SEO is a way through which your website appears on a search engine result page. You choose some keywords for your website which helps rank your site in search results, though other factors affect your rating.

Blogging

It is yet another way through which you can market your services online. If you maintain a website and you want to attract more people, it is important that you keep on adding new content on your website. This lets the users engage with your website in more than one way. You could blog about things relating to home improvement and if a user seems interested, he may land on your website and actually become a customer. Blogging helps you generate more traffic on your website which can convert potential customers into real ones, especially when readers share blog entry links on their social media pages.

Social Media

It is one of the cheapest ways to market your business. Opening up social media accounts on Facebook, Twitter, LinkedIn and more let you get in direct touch with a lot of people. It allows small businesses to market their products/services in the most effective ways and absolutely free of cost. The most important thing to keep in mind while opting for this method is keeping the content engaging and short. According to one study, pictures rather than lengthy articles interest more people on social media websites and hence businesses should be putting up more facts and engaging pictures on their social media pages to grab more and more attention.

With the innovations in the world happening every day, marketing is not far behind. The tricks of marketing also keep on changing with the times. But these few tricks will stay relevant for a long time and improve the leads for your business.

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Best Social Practices for Home Improvement and Builder Companies

Home improvement and building companies having built life-long customers through generations of great service and products. In the digital age, more and more of these companies are using digital tools and strategies to enhance the level of service they provide customers.

If your company isn’t already using social as a part of your marketing, here are three key social practices for home improvement companies to utilize and where to start.

BLOGGING

As a home improvement leader, your company not only sells products that enhance and improve your customers’ home or business, but you care about how your customers are using your products and want to highlight their success. This drives engagement, building loyalty and advocacy for your brand.

How do you get your customers to engage? A first step in building your brand for customer engagement is leveraging a social platform that you consistently post to/update. For home improvement companies, a blog is a perfection foundation for building customer engagement.

Lowes’ blog is branded, “Creative Ideas,” and the company consistently posts do-it-yourself (DIY) home projects, complete with steps and resources needed.

The blog highlights customers who’ve completed projects by engaging with them through their social channels like Facebook and Twitter:

Showcasing real-life examples of successes with your products humanizes your business with customers and shows them they can have the same wins using your products. Learn more about how to personalize your brand through content through this blog post.

EMAIL (YES, IT STILL WORKS.)

Email is perfect for personalizing content specific to your customers’ interests and purchase history. Tools like MailChimp make it easy to segment lists based on customer behavior. Your company can also leverage email to follow up on a recent purchase:

Take it a step further and include a survey in your follow-up email to gauge how well your customer’s experience was, and follow-up accordingly. If they had a poor experience, it’s not too late to win their loyalty. Offer a discount or refund to show you care about the service your company provides.

Pinterest is one of the first resources customers go for inspiration on a home renovation – no matter how big or small their project may be. Creating a Pinterest page complete with boards that cover a wide range of projects serves the multitude of customers your serve.

Home Depot leverages Pinterest to:

- Drive more brand awareness

- Shape the company’s brand by building a company personality

- Drive users to the company’s website through promoted pins.

pinterest.com/homedepot

With over 342K followers on Pinterest, Home Depot is able to leverage its social presence to create boards based on customer engagement by identifying which pins are being re-pinned the most, or which boards have the most followers.

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Why Home Improvement Contractors Should Blog

For the roofer, plumber, repairman, or general contractor who relies on local patronage to keep business coming, nothing is more important than visibility. These days people will drive past home undergoing extensive makeovers and see the lawn signs planted by the curb informing everybody who is doing the work. While that’s a great method of exposing a first-hand look at your craftsmanship, you must also consider the limits of such advertising. If the home is not in a busy area, how many people will really see the sign? To broaden your reach, it’s necessary to set aside time for online marketing, and having a blog is key.

The home improvement owner who is skilled with his hands for building and repairs might not think he is apt to write about his work, but in truth blogging doesn’t necessarily have to be regular theses on construction. Blogs are flexible yet powerful marketing tools – you don’t need a marketing or writing degree to operate a successful webblog that attracts readers. All you need is the time to invest in building an audience and showcasing what your company does best. Here are just a few things you can do with a blog to help bring homeowners to your site, and to contact you for work.

Post before and after photos. If you have an especially daunting renovation project, nothing is more encouraging to a homeowner than to see the progress of the job. Posting before, mid and after pictures of a kitchen or bathroom remodel, a new roof installation, or a deck construction lets prospective clients see you in action, and the great results.

Post videos. You can embed videos in posts of certain blog content systems. Show locals how you operate, the quality materials you use, and the efficient labor that defines your brand.

Offer online specials. Gauge different promotions with your blog. Advertise “blog only” discounts and track how often they are redeemed.

Offer home improvement tips. Does a homeowner need a quick fix for the toilet or faucet? How can somebody keep their roof safe in winter? Provide helpful tips on your blog and build authority and trust.

With a blog attached to your main website, you provide regular fresh content, which in turn alerts search engines to give you better results in search. Start a blog today if you have not done so, and see the positive effects it can have on your online presence, and your business.

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Affordable Paint Sprayers Provide Home Improvement Options

When it is time to tackle a home remodeling or home improvement task, purchasing quality paint brushes, thinners, rollers, and other paint accessories can quickly add up to over a hundred dollars for just a few items. The job then can take many hours as each layer is painstakingly applied to ensure that the paint is evenly-coated around the entire room or home interior area you are working on. Affordable sprayers products begin at a price range around two hundred dollars and up and can make the job significantly easier with the result of a more professional painting job.

Airless sprayers have become increasingly popular due to the lack of bubbles that are sprayed onto the wall or surface you are painting. When you are using an electric airless paint sprayer, the paint is coated evenly on the place you are painting and a handheld paint gun and tip ensure proper application of the paint. A cart is part of a professional paint sprayer and this makes it easy to maneuver the item around to different places to paint.

If you have never used a sprayer before and you are ready to upgrade from brush painting, many affordably-priced sprayers will come complete with instructional DVDs to teach you how to operate a paint sprayer. It is also suggested by many professionals and experienced sprayers that a person practice using the paint sprayer before they actually begin an important job. This will ensure that you know how to use it correctly and that you feel comfortable and confident with applying paint using the paint sprayer in an even layer.

It can take some people a few tries before they feel like they have mastered using a sprayer, but the effort put into practicing will pay off once you tackle your home improvement job and end up with a professional paint job completed. Online guides can be read and there are countless home improvement blogs that cover helpful and detailed information for people new to using sprayers. These blogs are provided by experienced home improvement workers, industry reps, and contractors who have a desire to help others learn how to perform do-it-yourself tasks on their homes.

Learning to use a sprayer may take a few tries, and the investment could result in you spending two hundred dollars or more for a basic, portable, airless sprayer, but your learned techniques and new equipment will make all future paint jobs a breeze. Investing in a moderate sprayer will provide you with proper equipment needed to paint home room interiors, furniture, home exteriors, driveways, garages, patios, and outdoor buildings such as sheds, barns, and carports. Reviewing paint sprayers online will help you to price compare and it is also helpful to check out the warranty offered by each paint sprayer manufacturer. Companies can ship the equipment directly to your home so you can begin using it immediately to complete your home improvement project.

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